To launch her Fall/Winter 2018 See Now, Buy Now collection, Rebecca Minkoff opted to take things off the runway. Instead the designer, who is known for being highly innovative and taking a stand for what she believes in, decided to debut the collection by introducing the new I Am Many brand identity by profiling women who represent her consumer and what it means to be the modern woman: dynamic, multidimensional, and complex.
When it comes to the beauty look for the campaign created by Stila Cosmetics, the theme was “Glow Girl”— a look that visually displays what it means to be a confident and multifaceted woman. We’ve got the lowdown on how you can create the beauty look at home:
NYFW: Rebecca Minkoff's "Glow Girl" Look by Stila Cosmetics
It’s all about starting off with a clean base. Exfoliate and moisturize your lips then brush up your brows and brush through lashes.
This look is all about staying true to who you are. Lightly apply Lingerie Soufflé Skin Perfecting Color (available Spring 2019) where needed to even out skin, making it look healthy and fresh.
To set, apply In The Buff Powder Spray (available Spring 2019) on a brush and apply on forehead, under eyes, around the nose and chin to finish and avoid shine.
Fill in brows using Stay All Day® Waterproof Brow Color. Lightly feather the pen tip through the brows to mimic real hair with soft, short strokes, following the natural brow shape.
For the eyes, apply a sheer layer of Shimmer & Glow Liquid Eye Shadow in “Kitten” on the center of the lid to give a natural, see through wash of color. After this, apply one light coat of HUGE™ Extreme Lash Mascara for a natural, defined lash.
Working with the natural shape of the face, lightly apply Convertible Color Lip & Cheek Cream in “Camellia.” Keep it fresh, light and melted into the skin.
Apply a wash of Stay All Day® Sheer Liquid Lipstick in “Sheer Morello,” topped with a lip balm. Keep the lips looking lightly berry stained and natural.